The sweet, juicy taste of Georgia Peaches signifies the delights and sales of the Summer season. Recent research has revealed that Georgia Peaches have a powerful brand recognition among consumers. Please view our brand power section to learn more about the power of the Georgia Peach brand. Here are some best practices to maximize sales:

1) Point-of-Sale Materials:
The Georgia Peach Commission’s colorful point-of-sale materials highlight the sweet taste of Georgia peaches and showcase our dominant brand.  You can download the artwork here to use for POS materials for your stores.

In a recent study, 80% of consumers surveyed stated they prefer Georgia-grown peaches over peaches from other states/regions; therefore, we recommend placing the POS on or next to the peach display so consumers know you’re carrying sweet Georgia peaches.

2) Showcase a Range of Firm to Ripe Peaches in the Merchandising Display:
Consumers are divided on how they prefer to purchase their peaches. In fact, a third of consumers surveyed stated they prefer to purchase both firm and soft, ripe peaches while 19% stated they prefer to ripen their peaches at home.

The merchandising display should include peaches in a range of ripening stages from firm to ripe and ready to eat to meet all your shoppers’ needs.

If possible, we recommend dividing up the display to showcase the firm peaches and the soft/ripe peaches. Include signage on the display so shoppers can quickly find their preference.

3) Display Sliced Peaches in Demo Domes:
Taste/flavor is the number one reason that prompts consumers to purchase fresh peaches. To increase sales, slice up the peaches and display them in a demo dome next to the peach display.

89% of consumers surveyed stated they prefer the taste of Georgia grown peaches compared to peaches from other states.

4) Health Benefits are a Purchase Trigger:
In our recent research study, 77% of consumers surveyed stated they would be more likely to purchase peaches when informed of the following nutritional/health benefits:

• Contain vitamin A, in the form of beta carotene
• Good source of fiber
• Sweet, low-calorie alternative as a healthy snack with no fat, sodium or cholesterol

We recommend highlighting the health benefits in your in-store circular advertisements and on point-of-sale materials and displays.

5) Consumers want Information on Storage and Handling:
More than half of the respondents polled in our consumer research study stated they prefer to see tips on storage and handling in the peach display as well as information on where the product is grown.

In fact, consumers prefer this type of information over recipes. We recommend handing out handling, storage, peeling and slicing tips when conducting in-store demos.

6) Taste and Flavor are Priority for Consumers:
Taste and flavor ranked at the top of the list as the number one reason why consumers purchase fresh peaches with quality and appearance ranking second and price on sale ranking third.

The wide majority of respondents (89%) stated they prefer the taste and appearance of Georgia grown peaches compared to peaches from other states.

If you are a retailer or produce buyer, and would like more detailed information on the survey findings, please contact Georgia Peach Commission Chairman, Al Pearson at (478) 825-7504 or big6farm@agristar.net.