Georgia: The Peach State

Georgia-grown peaches are recognized for a superior flavor, texture, and appearance. In fact, Georgia is known as the "Peach State" because of its long-standing history with peaches and the growers' reputation for producing premium quality fruit.

The peach became the official Georgia state fruit in 1995. And recent consumer research reveals that Georgia peaches have a powerful brand recognition that extends way beyond the state.

Consumer Preference for Georgia Peaches

In a 2006 consumer research study conducted by the Perishables Group, in partnership with Sahlman Williams, 1,000 consumers were polled from three major regions of the country – Southeast, Northeast and Midwest. 

Nearly 80 % of those surveyed ranked fresh Georgia peaches as their first choice among all of the peaches produced nationwide. Other survey highlights:

• Nearly 60% of consumers surveyed stated they would pay more for Georgia-grown peaches;
• More than half of respondents in the Midwest and Northeast said they would be willing to pay more;
• While 63% of respondents from Georgia and the Southeast responded that they would be willing to pay more
• 89% stated they prefer the taste and appearance of Georgia grown peaches compared to peaches from other states.

Consumers clearly prefer Georgia-grown peaches. By highlighting Georgia peaches on the display, retailers can take advantage of this powerful brand recognition. View our merchandising tips for ideas on how to maximize sales of this peak season or future peak seasons.

If you are a retailer or produce buyer, and would like more detailed information on the survey findings, please contact Georgia Peach Commission Chairman, Al Pearson at (478) 825-7504 or big6farm@agristar.net.